About
Hey All, I have 4 new casting offerings for Purina Dog Food; Please read the description below as it is detailed and we are looking for some human talent in a few of the concepts (Humans -MUST SIGN WAIVER AND PAYMENT CONTRACT THROUGH AGENCY EMAIL) dog payments will be made through the sites portal! The Ask: Make social-first content that promotes the 100th anniversary of Dog Chow. To get Dog owners, both new and old, to celebrate this milestone and see why Dog Chow is the best brand in the biz for their dogs. Preferred breeds * Golden Retriever * Labrador Retriever * Boxer * Beagle Location * Must be based in the U.S. In your message please let me know which concept you would like to be considered for, and YES you can be considered for ALL 4!!!!!!!! THE CONCEPT: (Story Telling w/ Dog Only) To truly celebrate and contextualize what it means to be a brand that’s 100 years old we want to showcase all the moments in history that we were around for, but with a Dog lens. Use our storyboard as a reference, but we’re also open to other ideas as long as they’re appropriate and safe for you/your pup. THE CONCEPT(2): (Action Concept w/ Dog & Human) We want to show how both you and your dog give their 100 to one another. Giving your 100 means a lot of things to a lot of different people and pups, so we are open to hearing what your interpretation of this is. THE CONCEPT(3): (Sorry Telling w/ Dog Only) A spin on what influencers call a Day in The Life Vlog, but rather than featuring an influencer we’re featuring your sweet pup! We are also open to collaboration and want this to feel authentic to both you and your dog. We would like to feature moments that are a part of your every day, so we recognize that some of these storyboards will look different. We want it to be humorous, light hearted, and show our dogs just doing their best. THE CONCEPT(4): (Training Concept w/ Dog & Human) A spin on our favorite tricks that still work after 100 years showcasing that we have been reliable, consistent, and loved for the last century. We are open to suggestions and collaboration from you as the creator, but would love to keep Dog Chow top of mind. For this series we are looking for a medium to large sized dog, that are comfortable being photographed (important). Our goal is to capture 4 pieces of content that showcase the dogs excitement during mealtime so the dog must be comfortable with the scenes played out. Casting is for one dog to be talent in 2 concepts. Casting is for one dog & one human to be talent in 2 concepts Human talent can be present in concepts, BUT you must contact and clear waivers, be willing to sign performance contract and return to producer (this must be done through email and not on website portal. (Owner must abide by this specific ask). Creator Brief will be shared during call with the team after selection is made. iPhone or similar style video quality acceptable for shooting Will be casting from 3/18-3/23-(AM) * Thurs., 3/26 - Creator Approvals / Award Email Proposed Timeline for Content: Week of 3/30- * Mon., 3/30 - Creator KO * Tues., 3/31 - Creator KO (Cont) * Wed., 4/1 - Creator Production Start: | Production follow up (History Concepts /100x100 Concepts) * Thurs., 4/2 - Creator Production Start * Fri., 4/3 - Content Delivery | Rolling through the weekend | All submissions must be received by Sunday 4/5 @5pm Week of 4/6- * Mon., 4/6 - Creative IR | 1 Post Revisions * Tues., 4/7 - Client IR | 1 Post Revision * Wed., 4/8 - FINALS - please do not submit if you cannot make the production window!! Budget $750 Per Video (Dog Only) | $300 Food, Prop reimbursement | $3250 Per Video (Dog/Human) | $300 Food, Prop reimbursement | Looking for a total of (4) videos 2 Dog Only 2 Dog/Human; 100 for 100 & TRAINING TIPS
Budget
Budget $750 Per Video (Dog Only) | $300 Food, Prop reimbursement | $3250 Per Video (Dog/Human) | $300 Food, Prop reimbursement | Looking for a total of (4) videos
Duration
1 day
Date
Wed Apr 08 2026
Details
- Search typeCasting Call
About the owner
Social Content Producer at VML
Social Content Producer at VML