Social Media

About

This project will be a social-first series to promote Dog Chow Wet dog food which is high in protein and low in cost. Our whole campaign is called ‘Make A Meal of It’ which encourages owners to shake up their dogs normal kibble routine with something delicious and a meal they will crave. You aren’t just feeding them, you’re making it a meal. For this series we are looking for a medium to large sized dog, 4+ years of age, and comfortable being photographed (important). Our goal is to capture 5 pieces of content that showcase the dogs excitement during mealtime so the dog must be comfortable with the scenes played out. Casting is for one dog to be talent in all concepts. No human talent can be present in concepts, just dog and product. (Owner must abide by this specific ask). Creator Brief will be shared during call with the team after selection is made. iPhone or similar style video quality acceptable for shooting Will be casting from 11​/​18-11​/​20-(AM) Proposed Timeline for Content: Fri., 11​/​21- Casting Selection AM | Creator Brief w​/​ Purina Team PM - Please pre check for availability for pre production call with Purina Creative team Fri 11​/​21 (2pm cst) -Estimated Week of 11​/​24-   Mon., 11​/​24 - Creator Production Start Wed., 11​/​26 - Half Day - Agency Closed Thurs., 11​/​27-  Holiday | Agency Closed Fri., 11​/​28- Content Delivery From Creator | FINAL - Super quick turn on the ask, please do not submit if you can not do tight turn around window!!

Budget

$300 Per Video x (5) | $300 Food, Prop reimbursement | $1800 Total

Duration

1 day

Date

Fri Nov 28 2025