1. Concept Development & Creative Direction -Tailored storyboard or concept pitch based on the brand's goals. Mood board and visual style alignment with the brand aesthetic. Optional: Script or shot list approval by the brand. 2. Filming -High-quality video captured in 4K (or HD). Multiple takes to ensure best angles and expressions. Use of natural lighting or soft studio lighting for consistency. Inclusion of props, backdrops, or seasonal décor to enhance the vibe. 3. Pet Performance -Product interaction (sniffing, fetching, using/wearing the item, etc.). On-command tricks or reactions (sitting, paw, tilting head, looking at camera). Lifestyle setting (outdoors, cozy home setup, travel, etc.) based on brand tone. 4. Editing & Post-Production -Clean cuts and transitions. Branded text overlays (product name, features, discount code). Optional voiceover, sound effects, or pet-friendly music. On-screen captions or call-to-action if needed (e.g., “Use code: WOOF15”) 5. Deliverables -1 final edited video (length: 15s–60s depending on platform). Formats optimized for: Instagram Reels TikTok