Social Media

• 100,000 - 500,000
• 5,000 - 50,000
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• 0 - 5,000

About

HeelerPoint is home to two trained, camera-ready dogs available for brand campaigns, sponsored content, and product features. Han Solo is a 10-year-old Blue Heeler with over 115 trick cues, including skateboarding, jump rope, basketball, treat balancing, and Jenga. Carly Rae is a German Shorthaired Pointer mix who brings athletic, sporting-dog energy to the lineup. Together they cover everything from high-drive trick performance to outdoor and lifestyle content. What makes HeelerPoint different is the blend of advanced trick work and honest, responsible-ownership storytelling. Han is reactive and muzzle trained, and that journey is shared openly, which has built an unusually loyal and trusting audience. Top-performing content includes advanced trick training, ACD vs. GSP breed comparisons, and reactivity education. The reach backs it up. HeelerPoint has 101K followers on Instagram, 16.5K on TikTok, and an actively monetized Facebook presence, with 5.3M views and 456.3K interactions in the last 30 days and a 5% engagement rate. The audience skews 62% women aged 25 to 44, with strong followings in both the US and Australia. Based in New England, HeelerPoint has partnered with Open Farm, Native Pet, VetriScience, Farmina, Nerf Dog, and Front Porch Pets. Every brand featured is one these dogs genuinely use, which keeps the content credible and conversions strong. Available for sponsored Reels and Stories, product integration, trick demonstrations, and long-term ambassador partnerships.

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